Aug. 16, 2011 6:48 a.m.
BOARDMAN, Ohio — Fastener Technology of Akron has retained Farris Marketing to develop a national branding campaign and a roll-out marketing campaign for its new product line.Farris is developing companion websites, a trade show booth, videos, 3-D animation, trade publication advertising and sales materials for the main Fastener Technology product lines as well as the PV Security Bolt, which is designed to prevent theft of photovoltaic solar panels.[…]
via Akron Company Retains Farris Marketing.
Bazibaza comments :
This is important for fastener companies to think of their development in terms of marketing. This is a good example of a company that understands the importance and specifities of marketing and therefore chooses a partner to do it