“Even if you are silent, branding is going to happen,” Gail Friedberg told the Women in the Fastener Industry. “Why leave branding to chance? It is critical you have someone in your company doing your branding.”
Friedberg, vice president and co-owner, ZaGO Manufacturing Company, was WIFI’s speaker at Fastener Fair USA in Cleveland. She was a trademark attorney prior to co-founding ZaGO.(…)
via Friedberg: Why Leave Branding to Chance? | Global Fastener News