Joe Chappello
“Tell Your Story”
Two children (let’s call them Mike and Pete) opened competing lemonade stands a block from each other in their neighborhood. They both offered the exact same lemonade for the same price (10¢ a glass). But after two weeks, little Mike had to fold due to lack of sales (his biggest supplier, his mom, was sick of making unsold lemonade).
Why did young Pete succeed in the cutthroat world of kid’s lemonade sales? The critical difference was in the signs used to promote their respective businesses…
Source : Fastener Technology International – Read the full Article via Fastener Technology International – February/March 2011 : “Tell Your Story”.
Comment : a great story – a must read