Make your e-commerce website “sticky,” Bob Reynolds of INxSQL Software advised conferees at the 2016 National Industrial Fastener & Mill Supply Expo.
Thus your website needs to be “easy” to navigate, Reynolds explained. B2B websites need to have features such as customer cross referencing, search for past sales, suggesting similar items and quick ordering.
The speed of using a website is vital, he emphasized. The customer wants to “be done and move on,” Reynolds finds.
Sometimes customers want multi-level categories or the ability for interface between customers and the supplier. (…)
via Reynolds at NIFMSE: In B2B It Is What Your Customer Perceives Is Needed – Global Fastener News – USA.