Joe Cappello
BRIGHT IDEAS
Marketing Strategies for the Fastener Industry
I previously discussed spreading the good word about your company through press releases to trade magazine editors. These short news items are excellent ways to let your customers and prospects know the latest information about your company and its products.
Feature articles are another great way to demonstrate your expertise about a particular subject to your audience. These articles are typically between 500 and 1000 words long and usually contain more information than a standard press release. Trade magazine editors are always looking for good features they know will be of interest to their readers.
The first step in creating an effective feature article is to (…)
