It seems that everywhere I turn, someone is trying to cut out the middleman. Who is this middleman and why do I want to get rid of him? In the circles I walk in, the distribution link in the supply chain is often viewed as the part everyone is looking to cut out. I fear that this axe wielding view of the role distribution plays is due to a bad public relations campaign.
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via A distributors place in the supply chain By Jason Bader, managing partner, The Distribution Team.