May 30, 2016 / travelingsalesman /
Got a little time over the Memorial Day weekend to do some reading. I’m not too far into the book “Linchpin” by Seth Grodin but I found this passage interesting:“Consumers are not loyal to cheap commodities. They crave the unique, the remarkable, and the human. Sure you can always succeed for a while with the cheapest, but you earn your place in the market with humanity and leadership. It’s certainly possible for a shopper to buy food more cheaply than they sell it at Trader Joe’s. (…)
I’ve heard the expression, “the person who owns the relationship owns the business”. Do you think this holds true in the fastener industry?
Which companies in the fastener industry are trying to win by “being faster, more remarkable, and more human”?
